OUR FOUNDER

Jacinda Bowring is the founder of boulevard kids. Jacinda’ s passion for beautiful things began at an early age. As her travels took her across the world, her appreciation for beauty began to translate into a passion for interior design. Jacinda also found herself serving as a personal shopper for her friends’ and family’s interior and home furnishings needs, helping them create inspiring spaces in their homes.

After spending considerable time in Los Angeles shopping LA’s infamous boutique shopping precinct, The Grove, home to some of the world’s most luxurious children’s brand, Jacinda wanted to bring some of the same luxurious shopping options back home. Also a Mum to two beautiful girls, Jacinda also wanted to find a way to create a business that would allow her to spend more time with them while also bringing her passion for interior design to life. Thus, boulevard kids was born, filling a void in the New Zealand and Australian markets for luxurious nursery interiors.

Today, boulevard kids delivers not only heirloom quality pieces but also exceptional customer service, a quality that Jacinda believes is critical in any business. Each customer is more than a sale, they are a lasting relationship that must be cared for and nurtured. Driven by these values and her over 10 years of experience in the industry, Jacinda looks forward to growing boulevard kids and becoming the premier nursery décor shopping destination across Australia and New Zealand.