About Us

Meet our Founder, Jacinda 

Hi, I'm Jacinda Bowring the founder of boulevard kids.  I have a true passion for beautiful things which began from an early age.  My travels took me across the world, which is where the appreciation further developed, and turned into a love of interior design.

After spending considerable time in LA’s infamous boutique shopping precinct, The Grove, home to some of the world’s most luxurious children’s brand, I wanted to bring some of the same luxurious shopping options back home.

As a Mum to two beautiful girls, it wasn't just about beautiful, well crafted nursery products, I was looking for the quality and durability as well!  Thus, boulevard kids was born, filling a void in the New Zealand and Australian markets for luxurious, quality nursery interiors at an affordable price.

Today, boulevard kids delivers not only heirloom quality pieces but also exceptional customer service, a quality that I believe is critical in any business. Each customer is more than a sale, they are a lasting relationship that must be cared for and nurtured. Driven by these core values and over 12 years of experience in the industry.