Boulevard kids is a luxury nursery boutique that brings you and your little love the best in nursery interior design at unmatched value.
Through our platform, we deliver a thoughtfully curated selection of nursery furnishings and décor that makes shopping for your mini-me simple. Our online boutique features high-quality, stylish items that are not only safe for your child but also elegant and well crafted, ensuring that they will become heirlooms you and your family will cherish for years to come.
Our mission is to make shopping for quality nursery pieces simple for you and to add stylish comfort to your child’s life. We invite you to experience an exceptional shopping experience designed especially for you and your little one with boulevard kids.
Jacinda Bowring is the founder of boulevard kids. Jacinda’s passion for beautiful things began at an early age. As her travels took her across the world, her appreciation for beauty began to translate into a passion for interior design. Jacinda also found herself serving as a personal shopper for her friends’ and family’s decor and home furnishings needs, helping them create inspiring spaces in their homes.
After spending considerable time in Los Angeles shopping LA’s infamous boutique shopping precinct, The Grove, home to some of the world’s most luxurious children’s brand, Jacinda wanted to bring some of the same luxurious shopping options back home. Also, a Mum to two beautiful girls, Jacinda also wanted to find a way to create a business that would allow her to spend more time with them while also bringing her passion for interior design to life. Thus, boulevard kids was born, filling a void in the New Zealand and Australian markets for luxurious nursery furnishings and décor.
Today, boulevard kids delivers not only heirloom quality pieces but also exceptional customer service, a quality that Jacinda believes is critical in any business. Each customer is more than a sale, they are a lasting relationship that must be cared for and nurtured. Driven by these values and her over 10 years of experience in the industry, Jacinda looks forward to growing boulevard kids and becoming the premier nursery décor shopping destination across Australia and New Zealand.